I composed an 8 survey which asked people what they look for in a music video. These were the results:
Q1: Does the music video need to be exciting?
87.50% of the people who answered this question said yes. This tells me that the video needs to be exciting for people to even bother to watch it. This leaves me with many possibilities about what I can do to make the video exciting and entertaining.
Q2: Does the music video need to tell a story?
This question was very split, with 44.44% of the people saying yes and 55.56% of the people saying no. This overall shows me people don't need a story as long as they understand what is going on, but it also shows me that some people do need a story for it to entertain them. This leaves me with a few options where I can either go with a story or without, or I can incorporate a story into a music video, whilst still trying to make sure the people who said no are enjoying the music video.
Q3: How important is the location of the filming of the music video?
This question had three answers; very important, quite important and not important. 55.56% of the people said it is very important, 33.33% of the people said it is quite important and 11.11% of the people said it was not important. This tells me that the location needs to match the music for most people to enjoy the music video.
Q4: What keeps you interested in the music video when watching it?
These were the responses. This shows me that people want to see 'interesting things' and 'visuals' which will appeal to them. This can include unique ideas which keeps the music video exciting and using more generic things and playing towards the 'male gaze' and having women appear in my music video. Or I could take the more artistic route and use paint and the beat of the song to make the video more interesting to watch.
Q5: What genre of music do you listen to and watch the video to the most?
There were varied results on this question with 22.22% saying indie, 11.11% saying metal, however there was a clear winner with 33.33% saying pop. This gives me an idea of what type of song to make a video to, to try and appeal to the majority vote, but also using my own interest in song to make it unique to me.
Q6: Do you expect to see the singer in the video?
77.78% of the people said yes, showing the singer generally has to appear in their own video for people to want to watch it.
Q7: Do you expect to see camera shots like close-ups of the singer and band?
66.67% of the people said there has to be a varied range of shots for the music video to be interesting whilst only 33.33% of the people said there doesn't have to be. This shows that most people want to see the singer and band from far away, mid range and close up, as well as other shots which keep the song lively and interesting. This gives me many ideas of what to do and which shots to use and how I can achieve doing them.
Q8: What for you is the most important aspect of a music video?
This was a more personal question which helps me really understand what people actually want. The main answers I got were that the music video and the lyrics match, which is a very important aspect music videos, as Andrew Goodwin's conventions for music videos shows. They also said the editing needs to fit the song which again is another convention. This overall means that I can use these answers to create my music video to both how I and the viewers want it to look.
Q1: Does the music video need to be exciting?
87.50% of the people who answered this question said yes. This tells me that the video needs to be exciting for people to even bother to watch it. This leaves me with many possibilities about what I can do to make the video exciting and entertaining.
Q2: Does the music video need to tell a story?
This question was very split, with 44.44% of the people saying yes and 55.56% of the people saying no. This overall shows me people don't need a story as long as they understand what is going on, but it also shows me that some people do need a story for it to entertain them. This leaves me with a few options where I can either go with a story or without, or I can incorporate a story into a music video, whilst still trying to make sure the people who said no are enjoying the music video.
Q3: How important is the location of the filming of the music video?
This question had three answers; very important, quite important and not important. 55.56% of the people said it is very important, 33.33% of the people said it is quite important and 11.11% of the people said it was not important. This tells me that the location needs to match the music for most people to enjoy the music video.
Q4: What keeps you interested in the music video when watching it?
These were the responses. This shows me that people want to see 'interesting things' and 'visuals' which will appeal to them. This can include unique ideas which keeps the music video exciting and using more generic things and playing towards the 'male gaze' and having women appear in my music video. Or I could take the more artistic route and use paint and the beat of the song to make the video more interesting to watch.Q5: What genre of music do you listen to and watch the video to the most?
There were varied results on this question with 22.22% saying indie, 11.11% saying metal, however there was a clear winner with 33.33% saying pop. This gives me an idea of what type of song to make a video to, to try and appeal to the majority vote, but also using my own interest in song to make it unique to me.
Q6: Do you expect to see the singer in the video?
77.78% of the people said yes, showing the singer generally has to appear in their own video for people to want to watch it.
Q7: Do you expect to see camera shots like close-ups of the singer and band?
66.67% of the people said there has to be a varied range of shots for the music video to be interesting whilst only 33.33% of the people said there doesn't have to be. This shows that most people want to see the singer and band from far away, mid range and close up, as well as other shots which keep the song lively and interesting. This gives me many ideas of what to do and which shots to use and how I can achieve doing them.
Q8: What for you is the most important aspect of a music video?
This was a more personal question which helps me really understand what people actually want. The main answers I got were that the music video and the lyrics match, which is a very important aspect music videos, as Andrew Goodwin's conventions for music videos shows. They also said the editing needs to fit the song which again is another convention. This overall means that I can use these answers to create my music video to both how I and the viewers want it to look.
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