Tai Rowntree 0147

Record labels: who goes with them and why? Artists such as Imagine Dragons, Eminem, The Beatles and Nirvana have all used Universal Music Group as their record label. This shows diversity in the record label, applying their skills to many different genres in the music industry. This horizontally and vertically integrated company owns many smaller record labels which will enable it to work with many other genres. Some of these record labels are EMI, Def Jam Recordings and Abbey Road Studios.   Artists such as Sia, The Chainsmokers, Kings of Leon and Beyonce all use Sony Music UK as their record label. This again shows some diversity, but also shows they focus on popular music which will make the charts. This shows it may not be suitable for a rap artist to use- unlike Universal Music Studios which has much more diversity. Sony however do own Ministry of Sound and Columbia which may help when recording a rap artist. Artists such as 2...

After extensive research into fonts rappers use, how they present themselves and what image they try to portray individually, I prepared a tally on what font I should use. These fonts were the best candidates for the image that I am trying to portray for my rap artist so any would be acceptable. Here are the results...  This tally of these fonts clearly show that font 4 has won and will therefore be my font to use on my digipak and advert in a music magazine. This font gives my rap artist a label and looks strong and bold, which is the perfect attitude for my rap artist and is a great choice. The bars on the top and bottom of the 'Y' and 'E' also make it look American, which means my rap artist will appeal to different countries globally. This font is called 'Underground NF' by Nick Curtis.

Locations and props for my music video - Kizoa Video Editor - Movie Maker