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Record labels: who goes with them and why?




Record labels: who goes with them and why?



Image result for universal music group






Artists such as Imagine Dragons, Eminem, The Beatles and Nirvana have all used Universal Music Group as their record label. This shows diversity in the record label, applying their skills to many different genres in the music industry. This horizontally and vertically integrated company owns many smaller record labels which will enable it to work with many other genres. Some of these record labels are EMI, Def Jam Recordings and Abbey Road Studios.
Image result for sony music entertainment

 

Artists such as Sia, The Chainsmokers, Kings of Leon and Beyonce all use Sony Music UK as their record label. This again shows some diversity, but also shows they focus on popular music which will make the charts. This shows it may not be suitable for a rap artist to use- unlike Universal Music Studios which has much more diversity. Sony however do own Ministry of Sound and Columbia which may help when recording a rap artist.

Image result for warner music group



Artists such as 21 Pilots, Liam Gallagher and Ed Sheeran all use Warner Music Group as their record label. This record label seems to be quite indie and unique. This will not be the record label I choose for my rap artist as it does not match my genre of music that I wish to produce.

Independent Record labels:

Image result for nature sounds records

 
 
Nature sounds record label is an independent record label primarily focusing on hip hop and reggae. It has been involved with artists such as MF Doom and Masta Killa who have both been very successful in their careers. This record label is a very good option for rap artists but does not appeal to the overall style of my rapper.

 
Image result for rap a lot records



This independent record label currently represents artists like Bun B, Turk and Z-Ro. With this record label having a primary focus of heavy rap, this would not be the right record label for me.

Overall:

Overall I will choose to use Universal Music Studios as they have a wide variety of genres they can help produce music with, including rap, with an example of Eminem using this record label. I believe they would help me achieve the perfect amount of marketing and production levels on my music video due to their expertise in the field and would be a great record label to choose.


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