There are three types of music videos: Performance, Narrative and Abstract.
Performance is usually performed by pop and rock bands as it includes the artist(s) performing the song themselves. This type of production is very common and very easy to use.
Narrative can be performed by any genre as it includes telling a story in time with the song. This can be figurative, not literal, meaning the story doesn't have to be real. This makes the music video unusual and distinctive.
Abstract is very detached from the music video and lyrics. It has unconnected images that are played in time to the song and primarily suits the less mainstream styles of music, but does fit any style.
I have also learnt about the 6 main conventions of music videos.
1: Videos and Genre: this determines the context and look of the video overall.
2: Lyrics and Visuals: This is where the lyrics and visuals of the song match each other. This is shown through Illustrative: where you can 'see' a word of phrase of the song which helps to convey the meaning. Amplifying: which is where the visuals of the song convey the meaning. And Contradictory.
3: Music and Visuals: This is where there is a relationship between the music and the video. So illustrative is instruments and so on...
4: The Record Label and the Artist: The record label demands a level of intimacy between the audience and the artist through the use of close ups etc... Furthermore, the artist will develop a style, or motif- which will be repeated in their other music videos.
5: Voyeurism: This is the enjoyment of watching the music videos. This includes the artist looking into the camera (i.e. at the viewer), TV screens and so on. Also the female body is treated in a particularly voyeuristic manner.
6: Intertextuaity: Reference to other media forms, texts and figures.
Performance is usually performed by pop and rock bands as it includes the artist(s) performing the song themselves. This type of production is very common and very easy to use.
Narrative can be performed by any genre as it includes telling a story in time with the song. This can be figurative, not literal, meaning the story doesn't have to be real. This makes the music video unusual and distinctive.
Abstract is very detached from the music video and lyrics. It has unconnected images that are played in time to the song and primarily suits the less mainstream styles of music, but does fit any style.
I have also learnt about the 6 main conventions of music videos.
1: Videos and Genre: this determines the context and look of the video overall.
2: Lyrics and Visuals: This is where the lyrics and visuals of the song match each other. This is shown through Illustrative: where you can 'see' a word of phrase of the song which helps to convey the meaning. Amplifying: which is where the visuals of the song convey the meaning. And Contradictory.
3: Music and Visuals: This is where there is a relationship between the music and the video. So illustrative is instruments and so on...
4: The Record Label and the Artist: The record label demands a level of intimacy between the audience and the artist through the use of close ups etc... Furthermore, the artist will develop a style, or motif- which will be repeated in their other music videos.
5: Voyeurism: This is the enjoyment of watching the music videos. This includes the artist looking into the camera (i.e. at the viewer), TV screens and so on. Also the female body is treated in a particularly voyeuristic manner.
6: Intertextuaity: Reference to other media forms, texts and figures.
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