Tai Rowntree 0147

So far with the editing of my digipak I have added all of the pictures in and made them fit with the background of my squares. All that is left to do is add the text of the song titles and an extra information box and the digipak will be complete.

In this lesson I have created all of the backgrounds for each of the squares and am ready to put all the pictures on to make it look like a proper digipak.

So far with the editing of my music video, I have filmed all of the choruses and have timed them with the song. The first two choruses are edited with effects, all that is left is the final part of my song to be edited then the guitar solo to be filmed. After this I will run my video through 'After Effects' which will add the final touches before I finally upload my video as a finished product.

Different music adverts: from whslaura

So far with editing: from whslaura

Record labels: who goes with them and why? Artists such as Imagine Dragons, Eminem, The Beatles and Nirvana have all used Universal Music Group as their record label. This shows diversity in the record label, applying their skills to many different genres in the music industry. This horizontally and vertically integrated company owns many smaller record labels which will enable it to work with many other genres. Some of these record labels are EMI, Def Jam Recordings and Abbey Road Studios.   Artists such as Sia, The Chainsmokers, Kings of Leon and Beyonce all use Sony Music UK as their record label. This again shows some diversity, but also shows they focus on popular music which will make the charts. This shows it may not be suitable for a rap artist to use- unlike Universal Music Studios which has much more diversity. Sony however do own Ministry of Sound and Columbia which may help when recording a rap artist. Artists such as 2...

After extensive research into fonts rappers use, how they present themselves and what image they try to portray individually, I prepared a tally on what font I should use. These fonts were the best candidates for the image that I am trying to portray for my rap artist so any would be acceptable. Here are the results...  This tally of these fonts clearly show that font 4 has won and will therefore be my font to use on my digipak and advert in a music magazine. This font gives my rap artist a label and looks strong and bold, which is the perfect attitude for my rap artist and is a great choice. The bars on the top and bottom of the 'Y' and 'E' also make it look American, which means my rap artist will appeal to different countries globally. This font is called 'Underground NF' by Nick Curtis.

Locations and props for my music video - Kizoa Video Editor - Movie Maker

Different fonts for rap digipaks from whslaura

To decide this, I made a poll that went onto the side of my blog. This poll held ten names, five for the singer and five for the rap artist. Then I emailed people asking them to respond to this poll and the responses I got were generally even. For the singer, I got three names all with the same amount of votes giving me the option to choose one; therefore I have chosen 'Elias Klein'. For the rap artist there was only one winner with four votes out of the seven. This means my rapper will be called 'Tye X'. I am very happy with these names and I believe them to sound like names you would hear on the radio or you would see on an album cover.

Digipak research from whslaura

When organising the dancer of my music video, I showed her the music video and where she will start dancing and how I would like her to dance. Through this conversation there were many questions interchanged such as 'Do you want me to dance to how the lyrics are sung?' and 'What style of clothing do you want me to wear?'. This eagerness gives me the confidence that I have found myself a trustworthy and hardworking dancer who has lots of enthusiasm and will hopefully produced professional scenes for the music video. When organising my singer, I showed him the lyrics of the song and the location of where we will be filming and he instantly said he will be the singer. The only questions asked was if he had to act or if he just had to stand and sing, and with my response of 'you have to make it all look natural and as if you are putting every emotion you have into it' he seemed very excited and looked enthusiastic about filming the music video. Overall, when organ...

The song I am deciding to do is 'Written in the Stars' by Tinie Tempah ft. Eric Turner. I have chosen this song as it is upbeat and exciting which from the survey I produced, it was people are looking for in a song/music video. During the rapping scenes I will have a dancer dancing on a stage with three or four cameras set up, getting the dance from different shots. This will make my video tell a story and also make it unique from other music videos which I feel to be an important factor. Furthermore it will keep the music video interesting which again, what people asked for when they watch a music video. During the chorus/singing scenes I will have the singer, lip-synching to the lyrics in a scenic area. I have chosen a location like this as it gives the singer lots of area to move and convey his emotions to the audience. It also gives diversity to the video which again makes it unique and interesting. Finally, the last few seconds of the song ...

I composed an 8 survey which asked people what they look for in a music video. These were the results: Q1: Does the music video need to be exciting? 87.50% of the people who answered this question said yes. This tells me that the video needs to be exciting for people to even bother to watch it. This leaves me with many possibilities about what I can do to make the video exciting and entertaining. Q2: Does the music video need to tell a story? This question was very split, with 44.44% of the people saying yes and 55.56% of the people saying no. This overall shows me people don't need a story as long as they understand what is going on, but it also shows me that some people do need a story for it to entertain them. This leaves me with a few options where I can either go with a story or without, or I can incorporate a story into a music video, whilst still trying to make sure the people who said no are enjoying the music video. Q3: How important is the location of the filming of ...

Different music videos for different genres from whslaura

Research into muse from whslaura

The filming of this piece took roughly 3 hours. This does not include the planning of the filming, which took around 2 hours. This, for a 47 second piece, gives me an understanding of how long my actual piece will take to film. To plan the music video we made a storyboard, planning each scene matching to the music. This helped us greatly as it allowed us to make each scene in a chronological order making it easier to film as we don't get confused at what we are doing our where we are at. The footage itself looked very good, as all the lip syncing is in time and looks neat. however, in regards to the continuity editing, we are wearing different clothes in some of the scenes, which makes it look less professional. Editing this theme tune was very different from editing a movie opening, which I did for my A1 topic. This was because we had many other factors to think about; for example, the way the music video we were creating matches the music. Also the way that we had to lip sync th...

The way Andrew Goodwin wrote his book 'Dancing in the Distraction Factory' in 1992, yet can be applied to music videos from the 1980s, shows how music videos form the 80s influenced him to write his book. For example, his first convention, Video and Genre, where the context and the look of the video both link with each other, as seen in Material Girl. This shows that this music video that I analysed in my previous post, can be seen as a resource for Andrew Goodwin, which he could have analysed and came up with his theory of Video and Genre. This shows 80s music videos to be highly important for his book, and could have set the stride for current music videos that we see today. Another example is the use of voyeurism in Material Girl and Total eclipse of the heart. This use of voyeurism expresses the female body to be used and for men to look at, emphasising the theme of the 'male gaze'. However, another use of voyeurism is through 'Sledgehammer' which shows hi...

Applying Andrew Goodwin's theory from whslaura

There are three types of music videos: Performance, Narrative and Abstract . Performance is usually performed by pop and rock bands as it includes the artist(s) performing the song themselves. This type of production is very common and very easy to use. Narrative can be performed by any genre as it includes telling a story in time with the song. This can be figurative, not literal, meaning the story doesn't have to be real. This makes the music video unusual and distinctive. Abstract is very detached from the music video and lyrics. It has unconnected images that are played in time to the song and primarily suits the less mainstream styles of music, but does fit any style. I have also learnt about the 6 main conventions of music videos. 1: Videos and Genre: this determines the context and look of the video overall. 2: Lyrics and Visuals: This is where the lyrics and visuals of the song match each other. This is shown through Illustrative:  where you can...